Enhancing Communication
An example that demonstrates CSR’s ability to obtain insightful and intrinsically valuable information.
We were retained to help our client understand the meaning of health and the needs of new management in addressing health-related issues. We surveyed 140 senior-level managers worldwide to:
- Understand participants’ views of the role of health in their current management positions;
- Identify current health policies and procedures that are known, understood, and applied by current managers;
- Identify learning and development opportunities participants feel would be most helpful given their current responsibilities and challenges with regard to health; and
- Gain a better understanding of current actions and activities with regard to the community, team, and their personal health issues.
The results of our research helped our client define health development opportunities, as well as establish and refine expectations relative to the role of health within the company.
Click any of the first four individual bars in the chart to see sample participant verbatims behind each quantified idea. Click the image to see a larger version.
The chart shows the benefits that participant identify as a result of successfully addressing health-related issues. While it was helpful to our client to see the quantification of these verbatims (as presented in the chart itself), it was also helpful to our client to be able to see how people describe and talk about these benefits.
CSR’s unique approach to market research creates a connection between the quantitative data and the qualitative feedback.
Foundations
While we mine rich verbatims to produce quantitative results, the depth of language is captured and retained by our process; the words are never lost.
