Listening to What People Say
We listen. We analyze. We get results.
At CSR, we have perfected one of the simplest, yet most overlooked, ingredients to understanding — we listen. While many surveys are designed around closed-ended questions that require succinct answers — often just a simple yes or no — we use a different approach: We use an open-ended interviewing framework to encourage people to answer fully and freely.
It was amazing the depth of information that CSR was able to get from people.
Marketing Director
Fast Food Industry
We believe that gaining this true understanding is the best way to know what customers, prospects, or employees need, want, and expect.
We train our interviewers to probe.
CSR’s questions are designed with built-in probes to extract a clearer understanding of exactly what participants mean by their answers. If answers are still ambiguous or unclear, our interviewers are trained to stimulate further clarification without interjecting bias or leading participants in a particular direction.
Our style of interviewing cuts to the heart of what people expect, why they expect it, and how our clients’ products, services, and employees measure up to these expectations.
High Output Interviewing Method
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Our creative approach, High Output Interviewing, allows participants to engage in an organized conversation about the ideas and issues that matter most to them.
Foundations
Our High Output Interviewing elicits higher-quality feedback and proves to be a much better measure of the needs and expectations of people than asking “yes/no” questions or using other closed-ended scales.
