Mapping Your Market
CSR takes market research analysis to a higher level.
MarketMaps help you understand why customers are buying the products and services they do and why non-customers are not.
Click the image to see a larger version.
How MarketMaps work.
A MarketMap deepens your understanding of its customers and prospects. For example, the overlap of those who have a higher percentage of equities in their portfolio and who are willing to trade online is consistent with an investor that is fairly active and risk tolerant (“Player” shown in MarketMap above). This type of market segmentation helps our client
- target customers,
- identify growth opportunities,
- and deliver the right messages to the right customers and/or prospects.
Next Steps
Contact CSR to layer needs on top of demographics and create a more nuanced, richer segmentation strategy.
