CSR’s Market Research Expertise
The Center for Strategy Research is a recognized leader in obtaining a full and true understanding of what people really think.
We provide actionable data that helps organizations identify new business opportunities that increase sales and profits. We know what to ask and how to ask it in order to obtain valuable market intelligence.
CSR offers a broad range of market research techniques and analytics, including:
Qualitative Methodologies — including telephone and in-person [on-site and in other locations, such as focus group facilities]:
- Executive Interviews
- In-Depth Interviews (IDIs)
- Business-to-Business (B2B) Interviews
- Business-to-Consumer (B2C) Interviews
Quantitative Methodologies — including telephone, Web, paper/direct mail:
- Business-to-Business Needs-Based Segmentation
- Consumer Needs-Based Segmentation
- Correspondence Analysis
- Derived Importance Analysis
- Factor Analysis
- Forecasting
- Influential Attribute Assessment
- Key Driver/Regression Analysis
- Opportunity Assessment
- Tradeoff (Conjoint, Discrete Choice, Choice-Based)
We certainly felt that our investment of time and resources into the research was well worth it. It continues to inform what we do and what we plan from here.
Director of Communications
Professional Association
We welcome the opportunity to provide you with fresh insights and knowledge that will help you make informed decisions and find the right solutions to your business challenges.
If you have a research issue or further questions about our methods and approach to market research, please contact us.
