Our Newsletter

To read an issue, click its title in the table below.


October The Candy Man (Still) Can
August Until you’ve walked in someone else’s zapatos…
July Come Sail Away
April Caddy Shack
March How is this only now a thing?
February Wile E. Anecdote, Persona Non Grata
January What Is Your Legacy?


November Make Research Great Again (MRGA)
October The Past, Present and Future Walk into a Bar…
September Jimmy Who?
August Teach Them How to Say Goodbye
June Lie Down with Dogs
May The P-Hacks of Life
March Who Tells Your Story?
January Un-Friendly Fire


December Merry Synthesis
November Giving Thanks
October When Life Gives You Lyme(s)…
September Are You Experienced?
August Read ’em if you got ’em!
June What’s Wrong with Convenience, Anyway?
May Inflated in New England
April Keep Calm and Carry a Map
March Have You Hugged Your Respondents Today?
January Small Medium at Large


December Holiday Cheers
November A HiPPO Ate My Research Project… and Other Tales from the Research Jungle
October The Candy Man Can
September The Track(er)s of My Tears
July Where’s the “Why?”
June Blinded with Science…
May I Can’t Get No…
February Know Your (High Value) Audience


December Give the Gift of Insight this Christmas
November Always Be Closing
September What Abe Lincoln Can Teach Us About Strategy
July Honey, I Shrunk the (Big) Data
June Pride and (Poverty and) Prejudice
May Leading Through Thought Leadership, Part II
April Leading Through Thought Leadership
February The One Thing An Oscar Winner Will Never Know


September Lessons from Gettysburg – Part Two
August I Heard It Through The Grapevine
June How Deep is Your Bench?
April Lessons from Gettysburg: War and Market Research
February Avoiding the Choke: 3 Suggestions for Better Research


December The Choice is Yours – 3 Recommendations for Improving Research
November Baby You Can Drive My Car (Or Truck)
September Three “Enhancements” That Will Hurt Your Research
August Wicked Good Research
May There’s Gold in Them Thar Employees
March Can You Hear Me Now?
February When Bad Things Happen to Good Teams
January Always Look on the Bright Side of Life


October Some Like it Hot
August Spontaneous Discussion
June Every Story Tells a Picture
March Lessons Learned from Noah’s Ark
February Getting Your Research Back on Track


December “Proof”: Influencing Both Your Research and Your Eggnog
November “Concentrate” — Not Just For Breakfast Anymore!
October I Miss My Mind the Most
September Don’t Be Mean to Michael
July Pomp In These Circumstances
May Luxury in the Eyes of the B(MW)-Holder
April Doing Justice to Scales
March Is Your Research Super Bowl-Worthy?
February 21st Century Howard Johnson


December Santa’s Guide to Effective Data Capture
November The Down Market Opportunity
October Don’t Ignore “Likelihood to Buy” When Developing Your Conclusions
September Research, Like Election Polls, Demands Repetition
August Do You Have a Jeffersonian Research Program?
June Lots of What, But Little Why
May Marketing with Market Research
April The Double-Sided-Brain Approach to Research
March Is Your Instrument Biased?
February Ethnographic Research… When to Use it and Why
January A Better Kind of Presidential Debate


December What Makes Katie So Good?
November Is Your Open-Ended Approach Truly Open?
October Four Score and Several Presentations Ago
September Does Your Research Walk The Talk?
July Verbatims: Made Too Sticky?
June How Long is Too Long?
May Who Let The Dogs In?
April Go Ask Alice (if you really want to know)
March 4 Good Reasons for Surveying Your Employees
February Runaway Jury?
January Special Orders Do Upset Us


December 3 Surefire Ways to Present Research Poorly
November Great Research Needs Great Writing
October The Man Who Knew Too Much
September The Sales Instant Replay
August Mitigating Factors
July Summer Sadistics Part One: Sample Size…How Much is Enough?
May “This is a recording”… Three Benefits of Recording Interviews
April CSI: Market Research
March Is Your Research Out of Focus?
February In Research, As In Football, Watching Doesn’t Necessarily Mean Understanding
January Don’t Crowd the Pool


December Have You Hugged A Survey Participant Lately?
November How Many Guests Is Too Many Guests?
October Things That Make You Go “Huh?”
September On a Scale of 1 to 5, How Are You?
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