Research Approaches

All the work we do with our clients is custom-designed, using the tools that are most likely to generate insights needed to solve the problem at hand.

Our most powerful weapon in getting this done is our proprietary content analysis technique, combining the benefits of qualitative and quantitative market research approaches.

But that’s only part of what we do. Here’s what we offer:

Qualitative Approaches, including in-person, telephone and online:

  • Executive Interviews
  • In-Depth Interviews (IDIs)
  • Business-to-Business Interviews
  • Business-to-Consumer Interviews
  • Focus Groups
  • Online Focus Groups
  • Content Analysis of Focus Groups
  • Content Analysis of Social Media Interactions
  • Qualitative Network Creation and Maintenance

Quantitative Approaches:

  • Phone surveys
  • Online surveys

Analytical and Consulting Services:

  • Key Driver Analysis
  • Factor Analysis
  • Forecasting
  • Gap and Opportunity Assessment
  • Tradeoff (Conjoint, Discrete Choice, Choice-Based)
  • Trend Analysis of Social Media and Focus Group Content
  • Ad-hoc analyses and/or report creation
  • Management of Engagements with Multiple Vendors and ad-hoc Report Creation
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